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This sign is brought to the Wellington waterfront every year to advertise the World of WearableArt (WOW) fashion show. I’ve got photos of it in yellow, or red. 2024’s treatment stood out.

The image shows a large, colorful sculpture of the letters "WOW" with the middle "O" shaped like a heart. The sculpture is situated on a waterfront, with a body of water and a cityscape in the background. The letters have a vibrant, marbled pattern in shades of purple, blue, and pink. Below the sculpture, there is a black base with text that reads "WORLD OF WEARABLEART" and "WELLINGTON". On the left side of the base, there is a logo for "Resene" and on the right side, there are social media handles "@WellingtonNZ" and "@WorldofWearableArt". The sky is clear and blue, adding to the scenic backdrop.

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